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What is a Sitemap?
The blueprint necessary for a site’s prime organization and optimization – a Sitemap. In this blog, we discuss sitemap basics, what the Yelling Mule process looks like, and the benefits…
Social Media Round Up
Instagram Reels are generating the most reach on the platform. At the moment, Instagram is heavily focused on video. According to platform chief Adam Mosseri, to best serve its customers,…
Meet Cristina de Cevallos
In this week’s post, we are getting to know Cristina de Cevallos. Cristina joined the team as a Digital Marketing intern in June and has been a key part…
WordPress Plugins
Plugins are software add-ons that let computer programs, mobile apps, and web browsers be customized. A plugin increases the program’s functionality. When utilizing WordPress to create excellent websites, plugins are…
Meet Lindsey Clark
In today’s post we are highlighting Yelling Mule employee, Lindsey. Recently promoted to Senior Designer, Lindsey has played a key role in many projects over the three years she has…
Benefits of Streaming
Streaming is a quick and uninterrupted way to view online content. It has become the primary way that people watch and listen to music and videos. Video on demand (VOD)…
Event Marketing
Event Marketing is the process of planning, organizing, and executing an event to promote a company, product, or service. It focuses on creating engagement between attendees and the brand…
Google Ads – Search Vs. Display
Google’s online advertising platform is called Google Ads. It can increase awareness, help sell products or services, and drive more people to your website. In today’s blog we differentiate between…
What is Influencer Marketing?
Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era. The main characteristic of influencer…
TikTok Vs. Reels Vs. Youtube Shorts
According to studies, viewers retain 95% of a message when they watch it in a video versus 10 percent when they read it in text. Furthermore, 67% of marketers believe…
Social Media News Recap
Instagram extends reels length to 90 seconds Compared to standard Instagram video posts, reels get 22% more engagement. Instagram is constantly looking for ways to enhance the creator’s journey because…
Meet Katie Naum
In this week’s post, we are getting to know Katie Naum. Katie joined the team as a web designer back in February and has been a key part in…
