Taking LinkedIn courses can offer a range of benefits to individuals looking to enhance their skills and advance their careers. One of the key advantages is the opportunity to acquire new knowledge and expertise in various fields, such as digital marketing, data analysis, project management, and more. These courses are often created and taught by industry experts, providing valuable insights and practical tips that can be applied in real-world situations.

For additional resources, be sure to check out our other blog posts.

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1. Define your target audience: Understanding who your audience is will help you tailor your content to their interests and needs. Conduct research to identify their demographics, preferences, and behaviors.
2. Create a content calendar: Planning your blog posts in advance can help you stay organized and consistent in your posting schedule. Consider different types of content such as how-to guides, listicles, interviews, and case studies to keep your audience engaged.
3. Utilize SEO techniques: Optimizing your blog posts for search engines can help improve your visibility and attract organic traffic. Incorporate relevant keywords, write compelling meta descriptions, and use internal and external links to boost your SEO rankings.
4. Engage with your audience: Encourage reader interaction by responding to comments, asking for feedback, and running polls or surveys. Building a sense of community around your blog can increase reader loyalty and drive more traffic to your site.

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Explore our other blog posts for additional marketing tips and tricks.

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Over the last couple of years, TikTok has been taking the world by storm. It has quickly become one of the most popular apps worldwide. With over 1 billion users, TikTok allows users to create and share short videos of themselves, usually with music in the background. One of the reasons why TikTok is such a great marketing tool is its ability to connect businesses with their target audience.

With the app’s advanced algorithm, businesses can easily reach their desired audience based on demographics, interests, and behavior. Moreover, TikTok’s unique video format allows businesses to be creative in their marketing strategies and create engaging content that resonates with their target audience.

It is important to note that TikTok is still a relatively new platform, and businesses must understand how it works to make the most of it. This includes understanding the app’s challenges.

Dangers of TikTok

There have been debates about banning TikTok, the Chinese owned short-form video app, in the United States since 2020. Presidential administrations have expressed concerns that ByteDance, the parent company of TikTok, may be sending the Chinese government sensitive data about all of its users. In addition to the United States, Europe and Canada have also had similar concerns about TikTok and the data it saves, and have made efforts to restrict access. 

Bans in the U.S.

More than half of the states have enacted bans on having TikTok on state government issued devices including government agencies, employees, and contractors. At the moment these acts do not prevent civilians from using the video app on personal devices. Universities in more than 20 states have also taken the opportunity to ban students from using TikTok on campus WiFi networks (students can switch to cellular data to use the app).

The first statewide ban was enacted by Gov. Greg Gianfortet, prohibited operating the app inside the state of Montana when he signed a bill to ban TikTok in May.

Pivoting your Strategy

Businesses can still leverage TikTok to create a strong online presence and connect with their audience in a meaningful way. However, if bans on TikTok become more widespread in the U.S. individuals and business owners alike will have to find a way to pivot their content creation and digital marketing to different platforms.  

Tips to pivot your marketing strategy:

• Repurpose videos for Reels 
• Consider bringing content to YouTube Shorts
• Start converting TikTok followers into followers on Instagram, Facebook, YouTube

How to Protect Your Data

To avoid personal data leaks, make sure that you are not giving apps permission to access your contacts or location. If you are still interested in using TikTok, you can continue on the app as a guest to watch videos without opening an account.

For additional cybersecurity information you can contact Yelling Mule to learn more about our maintenance services.

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The New Year is the most popular time that everyone reflects on their progress and sets new goals for themselves for the coming year. By mid-February, many of these resolutions are often forgotten or given up on. To maintain your goals, it is important to ensure they are well-written and SMART.

What are SMART Goals?

Businesses love to use the acronym SMART as a framework for making meaningful goals. SMART stands for specific, measurable, achievable, relevant, and time-bound. 

S: Specific

Don’t be afraid to write goals that have specific details. When you know exactly what you are working towards it is easier to take steps to achieve the goal.

M: Measurable

It’s important that your goals are measurable so you can track your progress throughout the year. Pro tip: set benchmarks along the way!

A: Achievable

Set goals that are attainable for you. When you have goals that are possible to achieve, you are more likely to reach them, versus goals that are too ambitious that you will give up on.

R: Relevant

Make sure your New Year’s resolutions are reasonable and realistic. 

T: Time-bound 

Give yourself a timeline for when you want to have reached your resolutions. This deadline will help you stay organized.

Creating SMART goals will promote more growth because you know:

• What you are working toward
• How to achieve it
• How to measure your progress
• When it will be accomplished by

Yelling Mule is here to help support you on your journey in the New Year!

Interested in setting up an informational meeting with our team? Request a call 

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What is User Generated Content?

UGC or user-generated content is original content that a customer publishes on social channels about a brand. UGC can come in many forms such as images, videos, reviews, podcasts, or a testimonial.

UGC Creators

Brands hire people to create content showcasing their product or service in a way that emulates traditional UGC. The idea is that the content is designed to appear authentic even though it is not actually organic. UGC Creators are valuable and the content they produce builds communities, increases awareness, and drives sales.

Hiring multiple contractors to create UGC brings in organic content faster and in larger quantities than most in-house marketers could create. Also, hiring a UGC creator is much less expensive than hiring a recognizable celebrity for an advertisement.

Why is UGC important?

Once a business receives the UGC from its contractors it can be positioned as the company pleases on social media. According to research, consumers are 2.4 times more likely to view user-generated content. The content immediately receives more engagement from the brand’s followers, because it doesn’t look like the traditional ad format. This increased engagement leads to higher chances of conversions and sales!

Examples of UGC

Here are some of the top brands that have found immense success from properly executing UGC campaigns.

GoPro

#GoProMillionDollarChallenge Campaign:

GroPro encourages their customers to post videos and photos they took on their cameras by hosting photo/video challenges. Hosting these contests provides the company with endless video content that their product created. Reposting customer content also acts as an amazing testimonial for their camera and the quality they provide without physically showing the product.

In 2021, the Million Dollar Challenge was split between 62 recipients that submitted film from their GoProHERO10 to create an epic end of year compilation for the brand. The company was able to receive participation from over 27,000 of its customers, which exponentially boosted brand awareness by being tagged on their customers posts on YouTube and Instagram.

Coca-Cola

Share a Coke Campaign:

Coca-Cola changed their bottles’ branding to say “Share a Coke with” followed by a person’s name. People became obsessed with finding a bottle with their own name and sharing them on their social media platforms. Coca-Cola encouraged consumers to use their hashtag, #ShareACoke, and tag them when posting their Coke bottles. Coca-Cola was then able to repost all of the user-generated #ShareACoke posts on their main feed. The campaign increased sales by 2% in the U.S. and by 4% in Australia.

Apple

#ShotoniPhone Campaign:

In 2015, Apple launched the #ShotoniPhone campaign to highlight their new product’s enhanced camera quality. On Instagram, the hashtag was mentioned over 16 million times by consumers at it launch, but has now been tagged on 29.2 million photos. This has allowed Apple to repost over 671 of those images as user-generated content on their official Instagram account. This immense engagement raised Apple’s brand awareness and improved brand loyalty. Engagement goals were originally set to drive sales, which were blown out of the water the year the campaign was launched. Apple’s iPhone sales were up with over 231 million iPhones being sold.

Today, Apple’s entire Instagram feed is dedicated to sharing content taken on the newest model of the iPhone. Not a single iPhone, MacBook, iPad, or AirPod is shown on the feed. Apple no longer needs to show the product to sell it, they sell the feelings and experience that come with their devices.

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